DE
Hauk Landsverk
Head of Digital and Omnichannel Business Development, Elkjøp Nordic SA
Hauk Landsverk
Head of Digital and Omnichannel Business Development, Elkjøp Nordic SA
We sat down with Hauk Landsverk from Elkjøp to speak about the impact of IoT on the retail industry and his expectations of the Rethink! Internet of Retail Minds this June where he will act as the conference chair.
Hauk has successfully led the digital transformation of Elkjøp, changing the organizational mindset, business processes and development of a traditional retailer into a fully omnichannel operation. Elkjøp has been honored the 2016 Outstanding Digital Leadership Award and Retail Technology Awards for its implementation of outstanding and innovative information technology solutions in retail. Described as a strategic visionary, Hauk specializes in customer-centric digital transformation, reshaping traditional businesses to meet changing customer expectations across all channels.
Hauk Landsverk: Payment, logistics, and conversational commerce.
Hauk Landsverk: App adaptation and lack of standardization.
Hauk Landsverk: AI will bring efficiency and precision to the logistics chain, freeing up human resources to use on creating better customer experience.
Hauk Landsverk: In a super-rapidly changing world of retail tech, it does not make sense to try to predict 5 years from now. Next 2 years, the ubiquitous prescence of sensors providing input to decision making.
Hauk Landsverk: As everything becomes connected, there is huge potential for retailers to build closer relations to customers through customer insight and relevance. Monitored devices and purchases can be used e.g. for automated ordering of recurring purchases.
Hauk Landsverk: In-store navigation and analytics, conversational commerce, smart home systems.
Hauk Landsverk: To get more perspectives on our common possibilities and challenges.
Hauk Landsverk: We leave it to the professionals. In our case, to Microsoft Azure.
Hauk Landsverk: GDPR – burden only, or opportunity too?
Hauk Landsverk: Alibaba’s “New Retail” technology stack – powering e.g. Starbucks’ new flagship outlets in China.