DE
Online fashion retailer OTTO was in search for innovative technologies and applications to overcome growing competitive pressure in e-commerce. Facing challenges like ever growing customer demands, product line planning management and return rate reduction OTTO chose Blue Yonder’s cloud-based predictive applications to intervene at the right spots.
Key Facts
- The evaluation of descriptive characteristics defines the precise price elasticity.
- Price optimization leads significant reduction in return rates.
- Results: sales forecast quality increased by 40%, overstock by 20%.
Read the full white paper and learn how Blue Yonder’s solutions helped OTTO to improve customer experience and increase sales. Download the complete brochure “Replenishment Optimization at OTTO” here.
Download Full Whitepaper