A demographic snapshot of what digital consumers want from the store

Connected commerce has reaffirmed the store’s role at the heart of the consumer experience. It is the only place that can deliver human interactions, physical touchpoints and digital capability.

From Baby Boomers and Millennials to Generation Z, retailers need to understand the attitudes and behaviours of their customer base, in order to put the right connectivity roadmap in place. With the advancement of the Internet of Things (IoT), the presence of smart technology in stores is growing fast; but are consumers ready to shop this way?

Grassfish’s surveyed 1,000 German and UK adults and revealed how age impacts in-store behaviour.

What we found out:

  • A fifth of 16-29 year-olds feel stores are disconnected from online
  • 64% of 16-44 year-olds use the store to find inspiration
  • Those aged 45+ are most likely to be annoyed by long checkout queues

We condensed all important findings in a comprehensive market report. Develop a connected store strategy that satisfies customers of every age.

Download our new insight guide to find out more.

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