IoT, Marketing, Whitepapers

Blue Yonder for OTTO: Improving customer experience with predictive applications

Online fashion retailer OTTO was in search for innovative technologies and applications to overcome growing competitive pressure in e-commerce. Facing challenges like ever growing customer demands, product line planning management and return rate reduction OTTO chose Blue Yonder’s cloud-based predictive applications to intervene at the right spots.

Key Facts

  • The evaluation of descriptive characteristics defines the precise price elasticity.
  • Price optimization leads significant reduction in return rates.
  • Results: sales forecast quality increased by 40%, overstock by 20%.

Read the full white paper and learn how Blue Yonder’s solutions helped OTTO to improve customer experience and increase sales. Download the complete brochure “Replenishment Optimization at OTTO” here.

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